I came to research through data work, not design.
Before UX, I spent a year at Accenture evaluating 200+ content items a day to
train ML classifiers for major social platforms, work that taught me to find
patterns in messy, high-volume human signal and to hold a 95%+ quality bar
while doing it.
Since then I've led research teams across discovery and evaluative cycles at
Tech Fleet, built research operations from scratch, and co-led the IxDF San
Francisco chapter, where I program events for the local UX community.
Qualitative
In-depth interviews, usability testing, card sorting, concept testing, thematic analysis, heuristic evaluation, persona development, field studies.
Quantitative
Surveys, A/B testing, desirability studies, clustering qualitative comments.
Tools
Figma, Miro, UserInterviews.com, UXTweak, Lucidchart, Notion, Google Workspace.